Sarah moved to the Gunnison valley in 1999 and since then hasn’t had a chance to even think about living anywhere else. In 2012 she helped create and develop the performance sector of an orthopedic practice which included development programs, camps, professional teams, and races. Thus the GO Initiative was born in 2017 after realizing the need for supporting and promoting a healthy lifestyle in the Gunnison valley, particularly among girls and kids.

Sarah particularly enjoys serving the Gunnison valley communities and being an advocate for accessibility to bikes, trails and a healthy lifestyle for all. There’s not a day that goes by where Sarah isn’t appreciative of the outdoor recreation that the Gunnison valley provides—to be able to instill a sense of appreciation and importance of health to the next generation as well as today’s generation consumes her thoughts on a daily basis. Sarah is President and Founder of the GO Initiative and an active member of the Gunnison/Crested Butte communities. She loves to take advantage of any free time away from the office to ride, run or ski with her friends, or chase her son Henry doing the same.

Rob first arrived in Crested Butte in 1991 … he was one of those who came for the skiing but ended up staying for the summers. In the early years Rob lived in his ‘61 VW, studied marketing at Western, and met his wife Bonnie on the chairlift.  Many moons later, they raised two beautiful young ladies, had amazing adventures, and have been blessed to continue to call this place home. With a passion to give back and serve others Rob has served on numerous boards and is currently a STEP Advisor for the Community Foundation of the Gunnison Valley, and an advisor for the SBDC. Rob is also actively involved as a coach for the Gunnison High School mountain bike team.

Most days you can find Rob on the trails or slaving over a hot desk doing digital advertising and website development for Midnight Marketing Solutions.

A Western Colorado native, Carlie has lived in the Gunnison Valley since 2004. Carlie came to the valley to study at Western Colorado University and to be close to her family. Building community and supporting nonprofits have kept Carlie busy in Gunnison. She served as the Executive Director of Gunnison Arts Center for 12 years, founded the Gunnison Creative District in 2021, and now works with Gunnison Valley Health Foundation as Development Coordinator. Don’t be fooled by the busy nonprofit worker standard though, Carlie makes lots of time for adventuring with friends and her kiddo. She spends many hours on a bike, paddleboard, skis, and whatever other fun toys might come along!

Growing up in Connecticut, Kate always dreamed of skiing in Colorado. When she came here for college, she fell in love with the mountains and never left. The outdoors is where Kate feels the happiest, whether skiing, biking, or simply exploring the landscape. After having a daughter, she became even more passionate about getting youth outside, knowing firsthand how valuable those experiences are. Being outdoors is good for everyone, which is why I joined the board of the Gunnison Outdoor Initiative—to help ensure more people, especially young ones, have the opportunity to connect with nature and enjoy all it has to offer.  Selfishly, having my daughter do GoGirls has been the best investment because now I have the best bike buddy!